ANOTHER STUNNING STORE OPENS IN THE CLAREMONT QUARTER.
Sportscraft provides inspiration to the Australian man and woman with a range of clothing and accessories that epitomise authentic style, whilst maintaining the quality and craftsmanship that Sportscraft has built its reputation on.
In 2011, Diverse Project Group were chosen to fit out the Sportscraft store in the brand new Claremont Quarter in WA. In 2017, a tenancy became available on Level 1 of the centre and Diverse were again chosen to compete the interior fitout of the new space.
Issues & Challenges
Operating on a tight deadline and to exacting specifications, Diverse was tasked to deliver the new Sportscraft store with several striking design features. The ceiling called for signature feature panels while floating panels were built to provide recesses for lighting to all joinery. In addition, a special plaster finish was required on feature walls. The extensive shopfront glazing incorporates smoke escape panels in compliance with fires safety regulations.
The store features a pre finished timber floor installed on battens to provide a raised surface and make the space distinctive from the forecourt.
The new Sportscraft store provides shoppers and Sportscraft staff with a stylish, contemporary shopping experience, maintaining and extending the quality and craftsmanship the brand has always stood for.