Red Rooster is a West Australian fast food institution. Diverse Project Group have completed a number of Red Rooster stores in Western Australia including Rockingham, Success, Karrinyup, Bibra Lake, Halls Head and Miami.
Issues & Challenges
Traditionally, fitouts involving food preparation are more difficult than many conventional retail fitouts for a number of reasons. Stringent food handling regulations and difficulty of gaining access to the site can add up to a formidable challenge for a fitout company.
Fast food outlets often magnify these challenges due to the need for extreme efficiency in moving customers through the store and the need to adhere to strict branding guidelines, often within limited budgets.
Diverse Project Group was able to present and execute designs that define a striking Red Rooster image in new outlets and inject new life into existing ones. All counter tops, furniture, and working surfaces conform to the company branding while being extremely durable and functional. Diverse was able to accurately translate the design into the final product, preserving the design integrity and producing a bold new brand experience for Red Rooster customers.
Diverse Project Group unique Replik8 system has enabled them to rapidly reproduce these successful fitouts in Red Rooster stores around the country, providing a consistent customer experience and supporting the Red Rooster brand.